Creative Strategy & Insights for Entertainment Marketing

ADDING POLISH TO EVERY PRESENTATION.

I love helping new work debut to the world. I unite the big picture with fine details to let clients perfect their creations – whether finding the best music for a trailer or best tagline for a movie poster, or gauging fan excitement for an IP adaptation.

I’m an entertainment advertising researcher and strategist with MarketCast, analyzing audience reactions to film trailers, key art, and concepts before their release. Previously I worked on the entertainment ad agency side with Art Machine and Trailer Park, as well as for 20th Century Fox, film festivals, and brand advertising. I’ve also copy edited novels and nonfiction for Penguin Random House.

Originally from North Carolina and now based in Los Angeles, I majored in film at Yale and received my MA in film and media from UC Santa Barbara. I’m also an alum of the LA Review of Books workshop for innovation in publishing.

My genre interests range from science fiction and action thrillers to music biopics and arthouse fare, with a special love for book-to-film adaptations and the evolving landscape of TV and streaming. Favorite cultural touchstones include William Gibson’s Neuromancer, Jane Austen, Agatha Christie, Hedwig and the Angry Inch, Marcel the Shell with Shoes On, the Mission Impossible and Bond franchises, Slow Horses, Silo, Conclave, and Nosferatu – the list is always growing!

LOCATION:

Los Angeles

I’ve had the pleasure of working with:

 Film/TV studio clients: